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JUST Creative
Australia
Приєднався 4 тра 2017
Dive into the vibrant world of branding and marketing with me, Jacob Cass, as I bring you a fusion of insightful brand strategies, cutting-edge creativity, and entrepreneurial wisdom. This channel is a treasure trove for brand designers, marketing mavens, and business enthusiasts looking to elevate their game in the dynamic world of brand & creativity.
💡 What to Expect:
🎨 Brand Building Insights: Uncover the secrets of brand strategy & identity design
💼 Entrepreneurial Journeys: Unlock the keys to success with real-world experiences and actionable advice
📈 Marketing Strategies: Stay ahead of the curve with innovative marketing tactics that captivate and charm
🌐 Global Trends: Explore global perspectives in branding and marketing, enriching your knowledge
👉 Hit that subscribe button and bell icon to stay updated and become a part of our growing community.
💡 What to Expect:
🎨 Brand Building Insights: Uncover the secrets of brand strategy & identity design
💼 Entrepreneurial Journeys: Unlock the keys to success with real-world experiences and actionable advice
📈 Marketing Strategies: Stay ahead of the curve with innovative marketing tactics that captivate and charm
🌐 Global Trends: Explore global perspectives in branding and marketing, enriching your knowledge
👉 Hit that subscribe button and bell icon to stay updated and become a part of our growing community.
Brand Naming: How to Create Great Brand Names with Alexandra Watkins-JUST Branding Podcast S05.EP010
In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .
Alexandra emphasizes that anyone can create memorable brand names with the right approach.
She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.
Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.
Tune in for practical tips on how to create brand names that stick!
______
LEARN BRAND STRATEGY
"Brand Master Secrets" Brand Strategy Course - justcreative.com/go/bms
Brand Strategy Courses Reviewed - justcreative.com/2020/01/25/best-brand-strategy-courses-resources/
Brand Strategy Resources - justcreative.com/2020/02/12/best-brand-strategy-resources/
SUBSCRIBE:
ua-cam.com/users/JUSTCreative
JUST BRANDING PODCAST:
Website: justcreative.com/podcast
Spotify - open.spotify.com/show/5eTdEYmr3RX8bKwGFypauG
Listen on Apple Podcasts - podcasts.apple.com/us/podcast/just-branding/id1507943911
Listen on Google Podcasts - podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkLnBvZC5jby9qdXN0LWJyYW5kaW5n
MATT DAVIES:
www.mrmattdavies.me/
www.linkedin.com/in/mattgdavies
mrmattdavies
mrmattdavies
JACOB CASS
justcreative.com
justcreativedesign/
justcreative
dribbble.com/justcreative/
justcreative
pinterest.com/jacobcass/
JOIN THE JUST CREATIVE NEWSLETTER
brandingbriefcase.com
JOIN OUR COMMUNITY
justcreative.com/community
TYPICAL GEAR:
View All Jacob's Gear Here - justcreative.com/2020/03/29/design-business-tools-used-by-jacob-cass/
Adobe Creative Cloud Software - Get 65% off here:
justcreative.com/go/adobe
Rodecaster Mic - geni.us/iAYPWJA (Amazon)
BenQ 32” 4K Monitor - geni.us/qGT5 (Amazon)
Logitech MX Master Mouse 3 - geni.us/ZFBFpE (Amazon)
Sony a6600 Camera - geni.us/Tq9w (Amazon)
Webcam Light - geni.us/KM6r (Amazon)
Apple Macbook Pro 16” - geni.us/BBF5h (Amazon)
Bose QuietComfort 20 Headphones - geni.us/sQPuBk8 (Amazon)
#design #branding #Rob_Meyerson #brand #podcast
Alexandra emphasizes that anyone can create memorable brand names with the right approach.
She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.
Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.
Tune in for practical tips on how to create brand names that stick!
______
LEARN BRAND STRATEGY
"Brand Master Secrets" Brand Strategy Course - justcreative.com/go/bms
Brand Strategy Courses Reviewed - justcreative.com/2020/01/25/best-brand-strategy-courses-resources/
Brand Strategy Resources - justcreative.com/2020/02/12/best-brand-strategy-resources/
SUBSCRIBE:
ua-cam.com/users/JUSTCreative
JUST BRANDING PODCAST:
Website: justcreative.com/podcast
Spotify - open.spotify.com/show/5eTdEYmr3RX8bKwGFypauG
Listen on Apple Podcasts - podcasts.apple.com/us/podcast/just-branding/id1507943911
Listen on Google Podcasts - podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkLnBvZC5jby9qdXN0LWJyYW5kaW5n
MATT DAVIES:
www.mrmattdavies.me/
www.linkedin.com/in/mattgdavies
mrmattdavies
mrmattdavies
JACOB CASS
justcreative.com
justcreativedesign/
justcreative
dribbble.com/justcreative/
justcreative
pinterest.com/jacobcass/
JOIN THE JUST CREATIVE NEWSLETTER
brandingbriefcase.com
JOIN OUR COMMUNITY
justcreative.com/community
TYPICAL GEAR:
View All Jacob's Gear Here - justcreative.com/2020/03/29/design-business-tools-used-by-jacob-cass/
Adobe Creative Cloud Software - Get 65% off here:
justcreative.com/go/adobe
Rodecaster Mic - geni.us/iAYPWJA (Amazon)
BenQ 32” 4K Monitor - geni.us/qGT5 (Amazon)
Logitech MX Master Mouse 3 - geni.us/ZFBFpE (Amazon)
Sony a6600 Camera - geni.us/Tq9w (Amazon)
Webcam Light - geni.us/KM6r (Amazon)
Apple Macbook Pro 16” - geni.us/BBF5h (Amazon)
Bose QuietComfort 20 Headphones - geni.us/sQPuBk8 (Amazon)
#design #branding #Rob_Meyerson #brand #podcast
Переглядів: 28
Відео
Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis- JUST Branding Podcast S05.EP09
Переглядів 20014 днів тому
ShannaRea Dennis is an expert in ""rebranding"". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails, and what the benefits are. We also review what business leaders should expect from a strategy-led rebrand and what pitfalls they should avoid. This episode is a must for anyone involved in or seeking to undertake a rebrand soon....
How to Use Strategic Narrative for Brand Growth with Andy Raskin - JUST Branding Podcast S05.EP08
Переглядів 113Місяць тому
In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed. LEARN BRAND STRATEGY "Bra...
Experiential Branding (Light & Atmosphere) with Matt Clutterham - JUST Branding Podcast S05.EP07
Переглядів 95Місяць тому
Level up your understanding of experience design with this enlightening episode. Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power of lighting to effect mood and how using it can ...
B2B Marketing with Jade Tambini - JUST Branding Podcast S05.EP06
Переглядів 1162 місяці тому
B2B Marketing with Jade Tambini - JUST Branding Podcast S05.EP06
Brand Strategy Frameworks with Sarah Robb - JUST Branding Podcast S05.EP05
Переглядів 3782 місяці тому
Brand Strategy Frameworks with Sarah Robb - JUST Branding Podcast S05.EP05
Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson - JUST Branding Podcast S05.EP04
Переглядів 3523 місяці тому
Designing Brand Identity ( Brand Architecture) w/ Rob Meyerson - JUST Branding Podcast S05.EP04
How to Launch a Brand in 10 Days wth Brand Sprints with Eden Vidal - JUST Branding Podcast S05.EP03
Переглядів 2434 місяці тому
How to Launch a Brand in 10 Days wth Brand Sprints with Eden Vidal - JUST Branding Podcast S05.EP03
How Brands Grow with Byron Sharp - JUST Branding Podcast S05.EP02
Переглядів 9084 місяці тому
How Brands Grow with Byron Sharp - JUST Branding Podcast S05.EP02
State of Brand 2024 with Jacob Cass & Matt Davies - JUST Branding Podcast S05.EP01
Переглядів 1625 місяців тому
State of Brand 2024 with Jacob Cass & Matt Davies - JUST Branding Podcast S05.EP01
Best of Season 4 (2023) - JUST Branding Podcast S04.EP18
Переглядів 1295 місяців тому
Best of Season 4 (2023) - JUST Branding Podcast S04.EP18
Brand Storytelling with Miri Rodriguez - JUST Branding Podcast S04.EP17
Переглядів 1946 місяців тому
Brand Storytelling with Miri Rodriguez - JUST Branding Podcast S04.EP17
How to Uncover Genuine Insights with Chris Kocek - JUST Branding Podcast S04.EP16
Переглядів 1046 місяців тому
How to Uncover Genuine Insights with Chris Kocek - JUST Branding Podcast S04.EP16
BIG Brand Ideas (Secrets Revealed!) - JUST Branding Podcast S04.EP15
Переглядів 1827 місяців тому
BIG Brand Ideas (Secrets Revealed!) - JUST Branding Podcast S04.EP15
Balancing Facilitation & Strategy w/ Rachel Davis - JUST Branding Podcast S04.EP14
Переглядів 1468 місяців тому
Balancing Facilitation & Strategy w/ Rachel Davis - JUST Branding Podcast S04.EP14
The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth - JUST Branding Podcast S04.EP13
Переглядів 1379 місяців тому
The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth - JUST Branding Podcast S04.EP13
Distinctiveness, Differentiation & Brand Growth with Jenni Romaniuk - JUST Branding Podcast S04.EP12
Переглядів 64710 місяців тому
Distinctiveness, Differentiation & Brand Growth with Jenni Romaniuk - JUST Branding Podcast S04.EP12
How to Build Big Brands on Small Budgets with Ian Bernard - JUST Branding Podcast S04.EP11
Переглядів 29110 місяців тому
How to Build Big Brands on Small Budgets with Ian Bernard - JUST Branding Podcast S04.EP11
Mastering Brand Building in a Regulated World with Terri Goldstein - JUST Branding Podcast S04.EP10
Переглядів 10911 місяців тому
Mastering Brand Building in a Regulated World with Terri Goldstein - JUST Branding Podcast S04.EP10
Creativity, Empathy & Culture with SNASK - JUST Branding Podcast S04.EP09
Переглядів 113Рік тому
Creativity, Empathy & Culture with SNASK - JUST Branding Podcast S04.EP09
Personal Branding & The Power of LinkedIn with Mike Roberts - JUST Branding Podcast S04.EP08
Переглядів 278Рік тому
Personal Branding & The Power of LinkedIn with Mike Roberts - JUST Branding Podcast S04.EP08
How to Measure Brand & Uncover Insights with Dan White - JUST Branding Podcast S04.EP07
Переглядів 137Рік тому
How to Measure Brand & Uncover Insights with Dan White - JUST Branding Podcast S04.EP07
How to Grow Brands with AI with Rob Lennon - JUST Branding Podcast S04.Ep06
Переглядів 519Рік тому
How to Grow Brands with AI with Rob Lennon - JUST Branding Podcast S04.Ep06
Rebelious Branding with Stix of Liquid Death - JUST Branding Podcast S04.Ep05
Переглядів 231Рік тому
Rebelious Branding with Stix of Liquid Death - JUST Branding Podcast S04.Ep05
Branding Course - Logo & Brand Design Process with Jacob Cass
Переглядів 273Рік тому
Branding Course - Logo & Brand Design Process with Jacob Cass
NFTs: The New Frontier for Brands with Kate Pincott - JUST Branding Podcast S04.Ep04
Переглядів 100Рік тому
NFTs: The New Frontier for Brands with Kate Pincott - JUST Branding Podcast S04.Ep04
Workshop Design with Brittni Bowering - JUST Branding Podcast S04.Ep03
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Workshop Design with Brittni Bowering - JUST Branding Podcast S04.Ep03
How to Build Community - JUST Branding Podcast S04.Ep02
Переглядів 194Рік тому
How to Build Community - JUST Branding Podcast S04.Ep02
How to Become a Brand Consultant - JUST Branding Podcast S04.Ep01
Переглядів 491Рік тому
How to Become a Brand Consultant - JUST Branding Podcast S04.Ep01
JUST Sans® - Free Font (Clean Modern Minimal Typeface)
Переглядів 843Рік тому
JUST Sans® - Free Font (Clean Modern Minimal Typeface)
Thanks a lot!
Great episode. However, I am still NOT clear regarding how the Strategic Narrative is DIFFERENT from a Story?
A brand story and a strategic narrative are both essential elements in business communication, but they serve different purposes and have distinct characteristics: Brand Story • Focus: The brand story centers on the history, values, mission, and personality of a brand. It emphasizes the emotional connection between the brand and its audience. • Content: It includes the origin of the brand, its journey, key milestones, challenges, and triumphs. It also highlights the brand’s core values and what makes it unique. • Purpose: The primary goal is to create an emotional bond with the audience, making the brand relatable and memorable. It aims to foster loyalty and trust by humanizing the brand. • Audience: Mainly targeted at customers and consumers. It’s designed to resonate with people on a personal level and create a loyal following. • Tone: Often more personal and narrative-driven, using storytelling techniques to engage the audience. Strategic Narrative • Focus: The strategic narrative, on the other hand, is broader and focuses on the company’s vision, strategic goals, and the larger market or industry context. It outlines the company’s place in the market and its future direction. • Content: It includes the company’s vision, mission, market position, strategic goals, competitive advantages, and how it plans to achieve its objectives. It may also address industry trends, challenges, and the company’s responses to these factors. • Purpose: The primary goal is to align stakeholders, including employees, investors, partners, and sometimes customers, with the company’s strategic direction. It’s about creating a shared understanding and commitment to the company’s long-term goals. • Audience: Targeted at a broader range of stakeholders, including employees, investors, partners, and sometimes the media. It aims to unify these groups around a common vision and strategic plan. • Tone: More formal and comprehensive, focusing on strategic insights, future planning, and market positioning. It’s less about emotional connection and more about clarity, direction, and alignment. Summary of Differences: • Purpose: Brand story focuses on emotional connection and loyalty; strategic narrative focuses on alignment and strategic direction. • Content: Brand story includes brand history and values; strategic narrative includes vision, strategic goals, and market positioning. • Audience: Brand story targets customers; strategic narrative targets a broader range of stakeholders. • Tone: Brand story is personal and narrative-driven; strategic narrative is formal and comprehensive.
@@JUSTCreative Thank you for your prompt reply. This clarifies so many things
Very insightful and quite enlightening. She is a good storyteller and a lot of experience she brought to the table. Thanks guys ❤
You’re welcome! 😊
Thanks for this video guys, I’m building my brand’s verbal identity and it’s really helpful to hear new perspectives and ways on doing things. Greetings from Argentina. ❤
You're so very welcome! Good luck with yours!
😡 *PromoSM*
Very excited to see this episode. I've taken Sarah's course and it is really a simple framework with a lot of clarity behind it. I like the approach she has, and it's one I want to implement going forward.
Thanks for sharing the feedback about Sarah's course! Love to hear that.
Great to have had you on the course! Glad it helped you in your work.
شكراً جزيلا.
Ulli Appenbaum is the Association's guy....he was here a few seasons ago
The "positioning" guy, yup!
Been a fan of Sarah on LinkedIn. Following is the skeleton, watch the video for everything else Brand Framework : 1) Why do we exist? 2) What do we do? 3) Who are we and how do we do things? 4) How do we think, feel, and sound ?
Looking forward to this one
Fantastic!
Great episode! Thanks!
Thank you so much guys for the informative podcast, but why u guys look like NPCs 💀
Thank you so much guys for the informative podcast, but why you guys look like NPCs 💀
I very much resonate with the story of Matt Davis. Because partially, I also went through the same with my agency. 😇 After years of trying, failing, contemplating, and doing jobs in between, finally carved a niche for myself. Rather than doing everything, I went out to consider collaborations, working remotely, and taking up consulting projects and it's been like 4 months, it's better than having my own physical office. Thanks for this podcast, Jacob. Made me realize I am not the only one going through such a crisis after gaining 12 years of experience in advertising. Our experience will always help you find your way up.
Hey I'm just seeing this channel for the first time and Your podcast episode delving into "How Brands Grow" by your guest was both informative and engaging. Your discussion on branding principles resonates deeply with my journey of hope building and personal encouragement on my channel. I just liked and subscribed. Thank you for sharing your guest's expertise with us
Thank you! What was most useful for you?
Looking forward to this.
Great discussion everyone. There’s tons of beneficial points, but a huge help was talking about not doing design anymore, and Melinda said didn’t miss the hands-on part of design and would rather hire someone 10 times better to do it. I feel that way too! When I’m planning a project, talking to a client, figuring out what their real problems and how to solve them, I get so excited I could do it all day. But I just never have that feeling doing the “hands-on .” I’ve been studying and taking a course in brand strategy and brought on a start-up as their strategist and will bring in other designers, and I’m feel fine I don’t have to to it. It was really nice and affirming hearing others don’t feel bad about handing it off too. Thanks
Yeah, each to their own. I still can't shake wanting to get on the tools myself! But yeah, nothing to feel bad about!
That artboard is insane. Can I ask how much the client invested in that?
Thanks, I do explore a lot in my art boards. We don't disclose that information unfortuntely, however this article may help re pricing: justcreative.com/logo-design-cost/
Cool. Fabian is privileged to talk like he does, that's an achievement indeed.
My favourite scientist!
And I see you just interviewed her (again)!
Excellent interview
Uniqueness, Fame, Distinctiveness, Differentiation, Reach, Memory, Media. An evening well spent.
THANKS FOR sHARING :)
Super valuable episode
Glad you enjoyed it!
This is gold. This needs way more views.
Glad you enjoyed it!
Watched this after the Terri Goldstein episode. My biggest takeaway would be hiw Dan linked the Big Idea to Distinctive Brand Assets
Glad you watched another one! Hooked?!
Super episode. The first one I've watched this season. The top 5 tips Terri shared are applicable to every designer. 1) Ask the right questions ahead of time 2) Once you learn, learn more - learn the requirements to where you are going and let them know you know, and just in case they don't know inform them so that both of you are on the same page 3) Do a comprehensive SWOT 4) Design according to the sequence of cognition. Turn words into visuals 5) Build it to own it
Thanks for the tips and comment Durangdaa!
Can't buy it
Download it here: 1.envato.market/oe7vrm
Alan is the man. Great presence. A kind soul. The kind of person you want to listen to when he tells stories, as he creates immediate trust and space to get real, right off the bat. Thanks for this share fellas!
Makes for a great consultant.
Such a superb thinker. Thanks Dan
oh! these are our guys!! love to see you all together! Super interesting episode!
I think the standard of graphic design and content production will go up. Bringing new more amazing works of art and content production for us all to enjoy. I don't think people will lose their jobs the game will change but the standard will go up. #goodtimes
Heavyweight, influential and Fantastic guest
Thank you, glad you enjoyed Deb!
Let's make sure that this Earth Day is a very memorable day for our Planet
Great topic
Thanks guys. Some great takeaways and I love your rapport!
Thank you Linda, appreciate your feedback!
Thank you guys. I've learned a lot from Stephen in the last 3 days about Branding as I am also transitioning.
As have I! Thank you!
Season 4 !!!! Well done guys.
I know right?! Thanks for tuning in!!
I've just watched the TED talk video because it was recommended in my university course. After watching the video I've made some research, and it's quite impressive what you have built within those 11 years. Congrats on this great brand you've created!
Thank you Angelina, ooh what University course? Thanks for letting me know and the kind words. Enjoy your journey Angelina!
@@JUSTCreative I study marketing and communication and the video was shown to us in branding & positioning :)
Nice work Jacob!
Shoutout to the nice demo video 💖
Thanks to Marco, our video editor & producer!
Quite Beneficial ! Expert talk Would love to know from you some best books to about service based business working from home effectively & get clients faster ?
Thanks Mohib, have you read 4 Hour Work Week by Tim Ferris? It's not exactly what you are after but it does focus on the WFM aspect and mindset. Also Sell Like Crazy by Subri is great!
@@JUSTCreative Thanks a Million 😊
Fruitful Conversation ! Bro i am a Hvac design engineer (construction industry) trying to start my own service based business working from home as beginner so what needs to be done to attract clients initially without getting caught up in experienced market of people & stand out from crowd ? What's ur favourite books on this subject to position ourselves as the best in the business ?
Positioning is a huge topic, however, the good news is that we have a podcast on that... ua-cam.com/video/RkBGwQxb4Vo/v-deo.html Ulli also has a Positioning Workbook on the topic too.
Another great podcast .. 34:39 When you define yourself, you redefine the competition You guys are pure gold
Thank you!
Thanks
Thanks for the heads up!
Wow. Wow. Wow. So much fascinating insight! Will watch again. Revelatory.
Wow !!! You guys are going from strength to strength.... keep the momentum going
Thank you, will do! Although we're nearing the end of Season 3! Season 4 next year!
can I sell strategy only?
What a coup....Carol Pearson herself...I haven't gotten around to reading my copy of The Hero & The Outlaw....maybe as soon as I wrap my head around the treatise from Lord Byron And it is great to see you guys...its been a while since your last video/podcast...