JUST Creative
JUST Creative
  • 207
  • 131 163
Brand Naming: How to Create Great Brand Names with Alexandra Watkins-JUST Branding Podcast S05.EP010
In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .
Alexandra emphasizes that anyone can create memorable brand names with the right approach.
She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.
Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.
Tune in for practical tips on how to create brand names that stick!
______
LEARN BRAND STRATEGY
"Brand Master Secrets" Brand Strategy Course - justcreative.com/go/bms
Brand Strategy Courses Reviewed - justcreative.com/2020/01/25/best-brand-strategy-courses-resources/
Brand Strategy Resources - justcreative.com/2020/02/12/best-brand-strategy-resources/
SUBSCRIBE:
ua-cam.com/users/JUSTCreative
JUST BRANDING PODCAST:
Website: justcreative.com/podcast
Spotify - open.spotify.com/show/5eTdEYmr3RX8bKwGFypauG
Listen on Apple Podcasts - podcasts.apple.com/us/podcast/just-branding/id1507943911
Listen on Google Podcasts - podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkLnBvZC5jby9qdXN0LWJyYW5kaW5n
MATT DAVIES:
www.mrmattdavies.me/
www.linkedin.com/in/mattgdavies
mrmattdavies
mrmattdavies
JACOB CASS
justcreative.com
justcreativedesign/
justcreative
dribbble.com/justcreative/
justcreative
pinterest.com/jacobcass/
JOIN THE JUST CREATIVE NEWSLETTER
brandingbriefcase.com
JOIN OUR COMMUNITY
justcreative.com/community
TYPICAL GEAR:
View All Jacob's Gear Here - justcreative.com/2020/03/29/design-business-tools-used-by-jacob-cass/
Adobe Creative Cloud Software - Get 65% off here:
justcreative.com/go/adobe
Rodecaster Mic - geni.us/iAYPWJA (Amazon)
BenQ 32” 4K Monitor - geni.us/qGT5 (Amazon)
Logitech MX Master Mouse 3 - geni.us/ZFBFpE (Amazon)
Sony a6600 Camera - geni.us/Tq9w (Amazon)
Webcam Light - geni.us/KM6r (Amazon)
Apple Macbook Pro 16” - geni.us/BBF5h (Amazon)
Bose QuietComfort 20 Headphones - geni.us/sQPuBk8 (Amazon)
#design #branding #Rob_Meyerson #brand #podcast
Переглядів: 28

Відео

Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis- JUST Branding Podcast S05.EP09
Переглядів 20014 днів тому
ShannaRea Dennis is an expert in ""rebranding"". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails, and what the benefits are. We also review what business leaders should expect from a strategy-led rebrand and what pitfalls they should avoid. This episode is a must for anyone involved in or seeking to undertake a rebrand soon....
How to Use Strategic Narrative for Brand Growth with Andy Raskin - JUST Branding Podcast S05.EP08
Переглядів 113Місяць тому
In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed. LEARN BRAND STRATEGY "Bra...
Experiential Branding (Light & Atmosphere) with Matt Clutterham - JUST Branding Podcast S05.EP07
Переглядів 95Місяць тому
Level up your understanding of experience design with this enlightening episode. Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power of lighting to effect mood and how using it can ...
B2B Marketing with Jade Tambini - JUST Branding Podcast S05.EP06
Переглядів 1162 місяці тому
B2B Marketing with Jade Tambini - JUST Branding Podcast S05.EP06
Brand Strategy Frameworks with Sarah Robb - JUST Branding Podcast S05.EP05
Переглядів 3782 місяці тому
Brand Strategy Frameworks with Sarah Robb - JUST Branding Podcast S05.EP05
Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson - JUST Branding Podcast S05.EP04
Переглядів 3523 місяці тому
Designing Brand Identity ( Brand Architecture) w/ Rob Meyerson - JUST Branding Podcast S05.EP04
How to Launch a Brand in 10 Days wth Brand Sprints with Eden Vidal - JUST Branding Podcast S05.EP03
Переглядів 2434 місяці тому
How to Launch a Brand in 10 Days wth Brand Sprints with Eden Vidal - JUST Branding Podcast S05.EP03
How Brands Grow with Byron Sharp - JUST Branding Podcast S05.EP02
Переглядів 9084 місяці тому
How Brands Grow with Byron Sharp - JUST Branding Podcast S05.EP02
State of Brand 2024 with Jacob Cass & Matt Davies - JUST Branding Podcast S05.EP01
Переглядів 1625 місяців тому
State of Brand 2024 with Jacob Cass & Matt Davies - JUST Branding Podcast S05.EP01
Best of Season 4 (2023) - JUST Branding Podcast S04.EP18
Переглядів 1295 місяців тому
Best of Season 4 (2023) - JUST Branding Podcast S04.EP18
Brand Storytelling with Miri Rodriguez - JUST Branding Podcast S04.EP17
Переглядів 1946 місяців тому
Brand Storytelling with Miri Rodriguez - JUST Branding Podcast S04.EP17
How to Uncover Genuine Insights with Chris Kocek - JUST Branding Podcast S04.EP16
Переглядів 1046 місяців тому
How to Uncover Genuine Insights with Chris Kocek - JUST Branding Podcast S04.EP16
BIG Brand Ideas (Secrets Revealed!) - JUST Branding Podcast S04.EP15
Переглядів 1827 місяців тому
BIG Brand Ideas (Secrets Revealed!) - JUST Branding Podcast S04.EP15
Balancing Facilitation & Strategy w/ Rachel Davis - JUST Branding Podcast S04.EP14
Переглядів 1468 місяців тому
Balancing Facilitation & Strategy w/ Rachel Davis - JUST Branding Podcast S04.EP14
The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth - JUST Branding Podcast S04.EP13
Переглядів 1379 місяців тому
The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth - JUST Branding Podcast S04.EP13
Distinctiveness, Differentiation & Brand Growth with Jenni Romaniuk - JUST Branding Podcast S04.EP12
Переглядів 64710 місяців тому
Distinctiveness, Differentiation & Brand Growth with Jenni Romaniuk - JUST Branding Podcast S04.EP12
How to Build Big Brands on Small Budgets with Ian Bernard - JUST Branding Podcast S04.EP11
Переглядів 29110 місяців тому
How to Build Big Brands on Small Budgets with Ian Bernard - JUST Branding Podcast S04.EP11
Mastering Brand Building in a Regulated World with Terri Goldstein - JUST Branding Podcast S04.EP10
Переглядів 10911 місяців тому
Mastering Brand Building in a Regulated World with Terri Goldstein - JUST Branding Podcast S04.EP10
Creativity, Empathy & Culture with SNASK - JUST Branding Podcast S04.EP09
Переглядів 113Рік тому
Creativity, Empathy & Culture with SNASK - JUST Branding Podcast S04.EP09
Personal Branding & The Power of LinkedIn with Mike Roberts - JUST Branding Podcast S04.EP08
Переглядів 278Рік тому
Personal Branding & The Power of LinkedIn with Mike Roberts - JUST Branding Podcast S04.EP08
How to Measure Brand & Uncover Insights with Dan White - JUST Branding Podcast S04.EP07
Переглядів 137Рік тому
How to Measure Brand & Uncover Insights with Dan White - JUST Branding Podcast S04.EP07
How to Grow Brands with AI with Rob Lennon - JUST Branding Podcast S04.Ep06
Переглядів 519Рік тому
How to Grow Brands with AI with Rob Lennon - JUST Branding Podcast S04.Ep06
Rebelious Branding with Stix of Liquid Death - JUST Branding Podcast S04.Ep05
Переглядів 231Рік тому
Rebelious Branding with Stix of Liquid Death - JUST Branding Podcast S04.Ep05
Branding Course - Logo & Brand Design Process with Jacob Cass
Переглядів 273Рік тому
Branding Course - Logo & Brand Design Process with Jacob Cass
NFTs: The New Frontier for Brands with Kate Pincott - JUST Branding Podcast S04.Ep04
Переглядів 100Рік тому
NFTs: The New Frontier for Brands with Kate Pincott - JUST Branding Podcast S04.Ep04
Workshop Design with Brittni Bowering - JUST Branding Podcast S04.Ep03
Переглядів 1 тис.Рік тому
Workshop Design with Brittni Bowering - JUST Branding Podcast S04.Ep03
How to Build Community - JUST Branding Podcast S04.Ep02
Переглядів 194Рік тому
How to Build Community - JUST Branding Podcast S04.Ep02
How to Become a Brand Consultant - JUST Branding Podcast S04.Ep01
Переглядів 491Рік тому
How to Become a Brand Consultant - JUST Branding Podcast S04.Ep01
JUST Sans® - Free Font (Clean Modern Minimal Typeface)
Переглядів 843Рік тому
JUST Sans® - Free Font (Clean Modern Minimal Typeface)

КОМЕНТАРІ

  • @fdsfdsfdsf
    @fdsfdsfdsf 16 годин тому

    Thanks a lot!

  • @durangdaa1321
    @durangdaa1321 16 днів тому

    Great episode. However, I am still NOT clear regarding how the Strategic Narrative is DIFFERENT from a Story?

    • @JUSTCreative
      @JUSTCreative 15 днів тому

      A brand story and a strategic narrative are both essential elements in business communication, but they serve different purposes and have distinct characteristics: Brand Story • Focus: The brand story centers on the history, values, mission, and personality of a brand. It emphasizes the emotional connection between the brand and its audience. • Content: It includes the origin of the brand, its journey, key milestones, challenges, and triumphs. It also highlights the brand’s core values and what makes it unique. • Purpose: The primary goal is to create an emotional bond with the audience, making the brand relatable and memorable. It aims to foster loyalty and trust by humanizing the brand. • Audience: Mainly targeted at customers and consumers. It’s designed to resonate with people on a personal level and create a loyal following. • Tone: Often more personal and narrative-driven, using storytelling techniques to engage the audience. Strategic Narrative • Focus: The strategic narrative, on the other hand, is broader and focuses on the company’s vision, strategic goals, and the larger market or industry context. It outlines the company’s place in the market and its future direction. • Content: It includes the company’s vision, mission, market position, strategic goals, competitive advantages, and how it plans to achieve its objectives. It may also address industry trends, challenges, and the company’s responses to these factors. • Purpose: The primary goal is to align stakeholders, including employees, investors, partners, and sometimes customers, with the company’s strategic direction. It’s about creating a shared understanding and commitment to the company’s long-term goals. • Audience: Targeted at a broader range of stakeholders, including employees, investors, partners, and sometimes the media. It aims to unify these groups around a common vision and strategic plan. • Tone: More formal and comprehensive, focusing on strategic insights, future planning, and market positioning. It’s less about emotional connection and more about clarity, direction, and alignment. Summary of Differences: • Purpose: Brand story focuses on emotional connection and loyalty; strategic narrative focuses on alignment and strategic direction. • Content: Brand story includes brand history and values; strategic narrative includes vision, strategic goals, and market positioning. • Audience: Brand story targets customers; strategic narrative targets a broader range of stakeholders. • Tone: Brand story is personal and narrative-driven; strategic narrative is formal and comprehensive.

    • @durangdaa1321
      @durangdaa1321 15 днів тому

      @@JUSTCreative Thank you for your prompt reply. This clarifies so many things

  • @debodebo9630
    @debodebo9630 20 днів тому

    Very insightful and quite enlightening. She is a good storyteller and a lot of experience she brought to the table. Thanks guys ❤

  • @facujansen5509
    @facujansen5509 Місяць тому

    Thanks for this video guys, I’m building my brand’s verbal identity and it’s really helpful to hear new perspectives and ways on doing things. Greetings from Argentina. ❤

    • @JUSTCreative
      @JUSTCreative Місяць тому

      You're so very welcome! Good luck with yours!

  • @sabrinaharrington8406
    @sabrinaharrington8406 Місяць тому

    😡 *PromoSM*

  • @rzolution
    @rzolution 3 місяці тому

    Very excited to see this episode. I've taken Sarah's course and it is really a simple framework with a lot of clarity behind it. I like the approach she has, and it's one I want to implement going forward.

    • @JUSTCreative
      @JUSTCreative 2 місяці тому

      Thanks for sharing the feedback about Sarah's course! Love to hear that.

    • @sarahrobb3813
      @sarahrobb3813 2 місяці тому

      Great to have had you on the course! Glad it helped you in your work.

  • @amra.haleem5175
    @amra.haleem5175 3 місяці тому

    شكراً جزيلا.

  • @durangdaa
    @durangdaa 3 місяці тому

    Ulli Appenbaum is the Association's guy....he was here a few seasons ago

    • @JUSTCreative
      @JUSTCreative 2 місяці тому

      The "positioning" guy, yup!

  • @durangdaa
    @durangdaa 3 місяці тому

    Been a fan of Sarah on LinkedIn. Following is the skeleton, watch the video for everything else Brand Framework : 1) Why do we exist? 2) What do we do? 3) Who are we and how do we do things? 4) How do we think, feel, and sound ?

  • @ThisDesignLife
    @ThisDesignLife 3 місяці тому

    Looking forward to this one

  • @GuiMarquesB
    @GuiMarquesB 3 місяці тому

    Fantastic!

  • @selectedspice
    @selectedspice 3 місяці тому

    Great episode! Thanks!

  • @user-nc4bc9zp1k
    @user-nc4bc9zp1k 3 місяці тому

    Thank you so much guys for the informative podcast, but why u guys look like NPCs 💀

  • @user-nc4bc9zp1k
    @user-nc4bc9zp1k 3 місяці тому

    Thank you so much guys for the informative podcast, but why you guys look like NPCs 💀

  • @mitalibhatt1710
    @mitalibhatt1710 4 місяці тому

    I very much resonate with the story of Matt Davis. Because partially, I also went through the same with my agency. 😇 After years of trying, failing, contemplating, and doing jobs in between, finally carved a niche for myself. Rather than doing everything, I went out to consider collaborations, working remotely, and taking up consulting projects and it's been like 4 months, it's better than having my own physical office. Thanks for this podcast, Jacob. Made me realize I am not the only one going through such a crisis after gaining 12 years of experience in advertising. Our experience will always help you find your way up.

  • @YourDailyHopeandEncouragement
    @YourDailyHopeandEncouragement 4 місяці тому

    Hey I'm just seeing this channel for the first time and Your podcast episode delving into "How Brands Grow" by your guest was both informative and engaging. Your discussion on branding principles resonates deeply with my journey of hope building and personal encouragement on my channel. I just liked and subscribed. Thank you for sharing your guest's expertise with us

    • @JUSTCreative
      @JUSTCreative 4 місяці тому

      Thank you! What was most useful for you?

  • @ThisDesignLife
    @ThisDesignLife 4 місяці тому

    Looking forward to this.

  • @asherriyaal
    @asherriyaal 7 місяців тому

    Great discussion everyone. There’s tons of beneficial points, but a huge help was talking about not doing design anymore, and Melinda said didn’t miss the hands-on part of design and would rather hire someone 10 times better to do it. I feel that way too! When I’m planning a project, talking to a client, figuring out what their real problems and how to solve them, I get so excited I could do it all day. But I just never have that feeling doing the “hands-on .” I’ve been studying and taking a course in brand strategy and brought on a start-up as their strategist and will bring in other designers, and I’m feel fine I don’t have to to it. It was really nice and affirming hearing others don’t feel bad about handing it off too. Thanks

    • @JUSTCreative
      @JUSTCreative 7 місяців тому

      Yeah, each to their own. I still can't shake wanting to get on the tools myself! But yeah, nothing to feel bad about!

  • @matthewsmith1547
    @matthewsmith1547 9 місяців тому

    That artboard is insane. Can I ask how much the client invested in that?

    • @JUSTCreative
      @JUSTCreative 9 місяців тому

      Thanks, I do explore a lot in my art boards. We don't disclose that information unfortuntely, however this article may help re pricing: justcreative.com/logo-design-cost/

  • @andreiabovezfold7247
    @andreiabovezfold7247 9 місяців тому

    Cool. Fabian is privileged to talk like he does, that's an achievement indeed.

  • @Letstalkbranding
    @Letstalkbranding 9 місяців тому

    My favourite scientist!

    • @JUSTCreative
      @JUSTCreative 9 місяців тому

      And I see you just interviewed her (again)!

  • @deborahrose7047
    @deborahrose7047 9 місяців тому

    Excellent interview

  • @durangdaa
    @durangdaa 10 місяців тому

    Uniqueness, Fame, Distinctiveness, Differentiation, Reach, Memory, Media. An evening well spent.

  • @mangazico
    @mangazico 10 місяців тому

    THANKS FOR sHARING :)

  • @durangdaa
    @durangdaa 10 місяців тому

    Super valuable episode

  • @edujyoung
    @edujyoung 10 місяців тому

    This is gold. This needs way more views.

  • @durangdaa
    @durangdaa Рік тому

    Watched this after the Terri Goldstein episode. My biggest takeaway would be hiw Dan linked the Big Idea to Distinctive Brand Assets

    • @JUSTCreative
      @JUSTCreative 11 місяців тому

      Glad you watched another one! Hooked?!

  • @durangdaa
    @durangdaa Рік тому

    Super episode. The first one I've watched this season. The top 5 tips Terri shared are applicable to every designer. 1) Ask the right questions ahead of time 2) Once you learn, learn more - learn the requirements to where you are going and let them know you know, and just in case they don't know inform them so that both of you are on the same page 3) Do a comprehensive SWOT 4) Design according to the sequence of cognition. Turn words into visuals 5) Build it to own it

    • @JUSTCreative
      @JUSTCreative 11 місяців тому

      Thanks for the tips and comment Durangdaa!

  • @ChrDNA
    @ChrDNA Рік тому

    Can't buy it

    • @JUSTCreative
      @JUSTCreative Рік тому

      Download it here: 1.envato.market/oe7vrm

  • @yourcreativeleader
    @yourcreativeleader Рік тому

    Alan is the man. Great presence. A kind soul. The kind of person you want to listen to when he tells stories, as he creates immediate trust and space to get real, right off the bat. Thanks for this share fellas!

  • @deborahrose648
    @deborahrose648 Рік тому

    Such a superb thinker. Thanks Dan

  • @dropmusicbranding
    @dropmusicbranding Рік тому

    oh! these are our guys!! love to see you all together! Super interesting episode!

  • @markaddison8525
    @markaddison8525 Рік тому

    I think the standard of graphic design and content production will go up. Bringing new more amazing works of art and content production for us all to enjoy. I don't think people will lose their jobs the game will change but the standard will go up. #goodtimes

  • @deborahrose648
    @deborahrose648 Рік тому

    Heavyweight, influential and Fantastic guest

  • @josephwesolowski1261
    @josephwesolowski1261 Рік тому

    Let's make sure that this Earth Day is a very memorable day for our Planet

  • @chrisgreen-ld9bg
    @chrisgreen-ld9bg Рік тому

    Great topic

  • @lindagrant6830
    @lindagrant6830 Рік тому

    Thanks guys. Some great takeaways and I love your rapport!

    • @JUSTCreative
      @JUSTCreative Рік тому

      Thank you Linda, appreciate your feedback!

  • @yourtrustedpersonalityguide

    Thank you guys. I've learned a lot from Stephen in the last 3 days about Branding as I am also transitioning.

  • @ThisDesignLife
    @ThisDesignLife Рік тому

    Season 4 !!!! Well done guys.

    • @JUSTCreative
      @JUSTCreative Рік тому

      I know right?! Thanks for tuning in!!

  • @angelinawinner6510
    @angelinawinner6510 Рік тому

    I've just watched the TED talk video because it was recommended in my university course. After watching the video I've made some research, and it's quite impressive what you have built within those 11 years. Congrats on this great brand you've created!

    • @JUSTCreative
      @JUSTCreative Рік тому

      Thank you Angelina, ooh what University course? Thanks for letting me know and the kind words. Enjoy your journey Angelina!

    • @angelinawinner6510
      @angelinawinner6510 Рік тому

      @@JUSTCreative I study marketing and communication and the video was shown to us in branding & positioning :)

  • @aisourav
    @aisourav Рік тому

    Nice work Jacob!

  • @idollobi
    @idollobi Рік тому

    Shoutout to the nice demo video 💖

    • @JUSTCreative
      @JUSTCreative Рік тому

      Thanks to Marco, our video editor & producer!

  • @mohibquadri4053
    @mohibquadri4053 Рік тому

    Quite Beneficial ! Expert talk Would love to know from you some best books to about service based business working from home effectively & get clients faster ?

    • @JUSTCreative
      @JUSTCreative Рік тому

      Thanks Mohib, have you read 4 Hour Work Week by Tim Ferris? It's not exactly what you are after but it does focus on the WFM aspect and mindset. Also Sell Like Crazy by Subri is great!

    • @mohibquadri4053
      @mohibquadri4053 Рік тому

      @@JUSTCreative Thanks a Million 😊

  • @mohibquadri4053
    @mohibquadri4053 Рік тому

    Fruitful Conversation ! Bro i am a Hvac design engineer (construction industry) trying to start my own service based business working from home as beginner so what needs to be done to attract clients initially without getting caught up in experienced market of people & stand out from crowd ? What's ur favourite books on this subject to position ourselves as the best in the business ?

    • @JUSTCreative
      @JUSTCreative Рік тому

      Positioning is a huge topic, however, the good news is that we have a podcast on that... ua-cam.com/video/RkBGwQxb4Vo/v-deo.html Ulli also has a Positioning Workbook on the topic too.

  • @durangdaa
    @durangdaa Рік тому

    Another great podcast .. 34:39 When you define yourself, you redefine the competition You guys are pure gold

  • @ThisDesignLife
    @ThisDesignLife Рік тому

    Thanks

  • @charleneking8517
    @charleneking8517 Рік тому

    Wow. Wow. Wow. So much fascinating insight! Will watch again. Revelatory.

  • @durangdaa
    @durangdaa Рік тому

    Wow !!! You guys are going from strength to strength.... keep the momentum going

    • @JUSTCreative
      @JUSTCreative Рік тому

      Thank you, will do! Although we're nearing the end of Season 3! Season 4 next year!

  • @mr.expandable329
    @mr.expandable329 Рік тому

    can I sell strategy only?

  • @durangdaa
    @durangdaa Рік тому

    What a coup....Carol Pearson herself...I haven't gotten around to reading my copy of The Hero & The Outlaw....maybe as soon as I wrap my head around the treatise from Lord Byron And it is great to see you guys...its been a while since your last video/podcast...